For many members of the WWE Universe, Paul Heyman is someone they love to hate. But when the New Yorker enters the ring it is easy to be drawn in by whatever he has to say.
The man behind client Brock Lesnar's conquering of 'the streak' at WrestleMania XXX undoubtedly knows what it takes to be successful in the business of WWE.
Heyman, who turns 49 today, is one of the most experienced non-wrestlers in the industry, with a career spanning over 20 years.
Back in 1993, the WWE managerial master created Extreme Championship Wrestling, which saw a number of brutal bouts and enabled several emerging wrestlers to shine in their own unique way.
Ultimately suffering with financial problems in 2001, ECW closed down and Heyman progressed to WWE as Jim Ross' broadcast partner, prior to forming an alliance with Stephanie and Shane McMahon who together attempted to bring down WWE.
A year later Heyman's focus turned to his now legendary client Lesnar, whom Heyman supported to spite Vince McMahon, but Heyman and Lesnar's relationship eventually soured.
Return on Raw
Unsurprisingly, Heyman had the ability to worm his way back into WWE and stunned all of its fans through an appearance on Monday Night Raw in May 2012.
The outspoken leader of Lesnar returned as The Beast's advocate, before aligning with CM Punk who previously branded himself a "Paul Heyman guy."
Punk's admittance meant Heyman became the first individual to represent four WWE Champions along with Lesnar, Big Show and Kurt Angle.
At present no other person in the WWE roster has an influence as great as Heyman's from outside the ring and with Lesnar's recent and current success, Heyman's greatness will be cemented for some time to come.