Vince McMahon has looked to use his influence to force WWE's creative team to change tact regarding superstar John Cena - insisting that those in charge of WWE storylines build up John Cena as a strong character ahead of the veteran's rematch with Brock Lesnar at the upcoming Night of Champions PPV.
As reported by PWInsider Elite, McMahon has made it a mission of his in the past couple of weeks to emphasise the importance of John Cena as a legitimate contender up against Lesnar following the latter's dominant win over Cena at SummerSlam.
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Plan in action
Looking at WWE events from the past couple of weeks it is clear that the WWE CEO maintains the power when it comes to decision making.
John Cena returned to RAW in dominant form in the aftermath of his humbling defeat at the SummerSlam pay-per-view as he took on, and saw off with ease, The Wyatt Family.
With the likes of Triple H hyping up Brock Lesnar as a near-unbeatable superstar (even going so far as to voice concern for Cena's safety in the upcoming fight) Vince McMahon may be right that the face of the WWE must regain his reputation in the run up to the rematch in order for anticipation, and expectation, to be met when the two go head to head in the ring.
But is is still Vince McMahon's place to interfere with superstar's storylines to such a degree? Has he not employed a whole creative department specifically for this purpose?
The fact that he is having to take matters into his own hands either makes them look weak, or shows that McMahon is still as dominant behind the scenes as ever depending on your perspective.
John Cena's character
John Cena has been atop the WWE tree for well over a decade now, claiming the Heavyweight Championship belt on no less that 15 occasions in the process.
But it appears his position as the ultimate WWE superstar is under threat. With fans' patience allegedly growing thing with regards to his seemingly neverneding stream of success perhaps the creative team were hoping to bring Cena right down to the bottom with his difficult run against Lesnar in order to built him back up again in front of an eager WWE audience.
Everyone loves a redemption story right?
There has even been talk of the WWE doing the unthinkable with John Cena turning heel.
However it seems like Vince McMahon has again been at the forefront of preventing that movement, with Cena's worth to the organization due to his babyface role far too valuable to risk for the sake of a brief character change in the CEO's mind.