No matter how long you have followed the game of football, and at whatever level - from flag football and high school, to the college game and the NFL - we promise you you will not have seen a worse fake punt in all of that time as that attempted by Arkansas State at the weekend.
Down 20-7 in the second quarter on the road against the University of Miami the Red Wolves needed to do something to get themselves back in the game but it is fair to say this was not it...
A punter throwing the ball more than five yards, an intercepted pass, and a player faking his own death at the line of scrimmage? Yeah we have no idea what they were thinking either.
What just happened?
But this highly innovative/completely insane play deserves some sort of explanation.
Firstly it seems like the player who opted to plank mid way through a play was simply passing some time as he fulfilled his one-time role as an ineligible receiver.
With a fellow Arkansas St. player having made a move across the field into right field prior to the snap the left tackle became "uncovered", and therefore active, as a receiving option meaning that he could move beyond the five yard limit usually imposed on his on passing plays.
As such the wide receiver was prohibited from chasing down field. We can only assume his impromptu fall was of his own doing - his own added flair if you will.
As was always going to be the case the internet has exploded in appreciation of the trick play despite its unparalleled failure with a host of gifs and memes honouring the stricken Arkansas State player.
The rest of the play
Now that we have sorted that out, the Red Wolves punter isn't going to escape that easily.
We know throwing isn't in his job description but really, that pass attempt could not have gone worse had he thrown it 100 times.
You can just about tell from the video that there was a teammate open down the field as the punter released the football but there was never any danger of it reaching its intended target.
Not one but two U players are there to pick it off with ease and carry the ball up field.
Oh, and when you see the entire play from a different angle, the Miami defense made sure that the player faking his own death quickly found himself back on the ground soon after.
When all is said and done though, the Arkansas State coaching staff have to be the ones to take most blame - who ever thought that would end well?