Caroline Wozniacki fell ultimately short of winning her first ever Grand Slam when she lost to good friend Serena Williams in the US Open and was clearly in no mood to stick around afterwards as the Danish tennis star left without picking up her $1.45 million prize money.
Forgets the cheque
Earlier this month after a crushing loss in the final of the US Open, Wall Street Journal reported that Wozniacki made a quick exit from the premises without her winnings, they explained: "She accepted her trophy, talked to the press, gathered her belongings and zoomed off in a courtesy car bound for her apartment in Manhattan."
Obviously no one can leave that kind of money behind and the 24-year old would appear later at the centre looking in a rather frantic state explaining how she had forgotten her runners-up cheque.
WSJ stated: "bout 30 minutes later, however, she arrived back at the tennis center, a look of mild panic on her face. 'I forgot to pick up my prize money,' she said."
Her pursuit of Grand Slam title, her friendship with Serena Williams and her break-up with Rory McIlroy have all been the main headlines surrounding the young tennis star, but recently her perspective on branding was in the spotlight.
The Wall Street Journal quizzed the world number seven on her ascending brand and how her relationship with money and fashion has unfolded thus far.
Her response was rather relaxed as the young Dane explained how she is not fuelled by monetary incentives, just by the love of the sport.
She responded: "I never think about my brand, I want to do well for myself and my sponsors...but I feel no pressure, because I don't play for the money."
Before continuing: "I have enough to eat, buy nice shoes, For me, it's about the tennis and the trophies. I'm not motivated by money."
A rather refreshing take from an easy-going tennis star, who barely keeps track of the money she earns from major endorsement deals with big companies like Rolex and Adidas.