It was rumoured a while ago that Brock Lesnar would not be defending the WWE World Heavyweight Championship at every pay-per-view and now it seems Hell in a Cell will be the first one the Beast Incarnate will be missing.
Former teammates to battle it out
John Cena will not have another shot at the title he was robbed of at Night of Champions, instead it seems that Seth Rollins and Dean Ambrose will finally be put inside the steel to finish their feud once and for all.
The two former team mates have been at each others throats for months and after Roman Reigns was hospitalized following a hernia earlier in the week, Ambrose made an unscheduled return to WWE at last weekend's Night of Champions pay-per-view and has renewed their rivalry which could finally be ended next month.
Cena Not Involved
John Cena has just as much against Seth Rollins at the moment after he cost him his title and tried to cash in his Money in the Bank briefcase before Cena threw Rollins out of the ring before the bell could ring so Seth still had his case.
This week on Raw it was shown that Cena and Ambrose both want a piece of Rollins but it's highly unlikely that Cena will be put into this Hell in a Cell match with both Ambrose and Rollins having a storied rivalry and could potentially put on one of the best pay-per-view matches of the year.
Cena himself should be put into a feud with Rusev in the coming weeks so it seems he will have his hands full at the October event whilst Brock Lesnar may not be in attendance at all.
Paul Heyman was scheduled to be on Raw last night to build up Brock's Hell in a Cell match, but instead the creative team decided to re-write a lot of Raw whilst it was still on the air and cut Paul Heyman out completely.
This can't be good news for Heyman who is one of the best managers of his generation, but it does point out the fact that Lesnar may not be making an appearance, but he could return to defend his title in just his 4th match of the year at Survivor series.
Either way, just because the match is for a title doesn't make it the main event, Dean V Seth is a highly anticipated match that would cover any pay-per-views main event.