The Conor McGregor hype train rolled into Las Vegas this weekend for UFC 178 and it didn't slow a bit as he blitzed through Dustin Poirier for his fourth straight win.
It took the Irish featherweight less than two minutes to see off Poirier to take himself to 4-0 in the UFC and solidify himself as one of the biggest prospects in MMA today.
That sentiment is certainly shared by UFC President Dana White, who says that McGregor has been a bigger deal for the UFC than Brock Lesnar and Georges St-Pierre.
Set for super-stardom
It's no secret that White is a huge fan of McGregor and after his win over Poirier on Saturday, White was buzzing with excitement over what the future holds for McGregor and the UFC.
“Conor McGregor is the real deal – he is legit. He is a force that I have never seen ever. Bigger than Brock Lesnar when he was here. Bigger than any of the fighters we’ve ever had. Yes, (he’s bigger than Georges St-Pierre). I've never seen anything like this.” White said on FOX Sports 1’s post-UFC 178 show.
The success of UFC 178 will deservedly be linked to McGregor with 10% of the tickets sold for the event belonging to Irish fans.
He's become a star in his country and will soon be one all over America as well.
His trash-talking style is one that has historically resonated with fight fans all over the world, with boxers like Muhammed Ali and Floyd 'Money' Mayweather being renowned for their mouths just as much their fighting.
With his destruction of Poirier, he sent the Irish fans into a frenzy and with his antics and talk before the fight, this could've easily been seen as the true main event of the evening.
While the hype following McGregor has proven to be nothing short of huge, his detractors have held one point against him, that he'll have to dispel sooner, rather than later.
He hasn't fought many top wrestlers.
So, who's next for McGregor? Well there's more than enough fighters looking to cash-in on stopping the hype train that have top wrestling skills - including the top three ranked fighters.
Jose Aldo, Chad Mendes and Cub Swanson would all revel in beating McGregor but the Irish star wants to fight for the title next and that would mean a date with Aldo or Mendes - depending on who triumphs at UFC 179.
If McGregor does have a kryptonite, then maybe one of the top wrestlers isn't the best choice but if it's for the title, at least he'll be going out while close to the top.
It wouldn't surprise many if the UFC find a fight for McGregor that is outside of those top three but even if they do, at some point in 2015, he is going to fight for that title and the question will be answered of does McGregor truly have what it takes to be king?