With the New England Patriots coming off the back of a humiliating primetime 41-14 rout by the Kansas City Chiefs, and Tom Brady struggling to lead what little offense they have, head coach Bill Belichick reverted to type at the franchise's Wednesday press conference.
Belichick has long been known as one of the more blunt coaches in the NFL and he reaffirmed that character type once more today when reporters attempted to quiz him on what has been a difficult opening to the 2014 season.
Rather than offer Patriots fans any inclination as to why their beloved franchise have limped to a 2-2 record, or just what has happened to Tom Brady...or how they managed to capitulate against the Chiefs on Monday Night Football, Belichick had one simple response:
The veteran coach used the same phrase no less than six times in quick succession according to the New England Patriots' official transcript - stonewalling questions on topics ranging from the team's lack of organization and the talent (or lack of) at his disposal.
But the most 'Belichick' of Belichick moments came as he was quizzed on Tom Brady's recent struggles.
The Patriots head honcho didn't even allow two questions - specifically focussed on the quarterback's age - to finish before he interjected with the now compulsory "We're on to Cincinnati."
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Despite the Patriots breaking, or coming close to breaking, several unwanted records during their MNF disaster show, those that have become accustomed to Bill Belichick can not have been expecting the head coach to open up about the issues he currently faces.
Even when the Patriots are flying high Belichick gives the media little attention, opting instead for one word answers or bland responses. So with the coach facing perhaps his biggest test at the Patriots we should perhaps be glad that we got four words from him Wednesday.
As he so clearly put it up next are indeed the Cincinnati Bengals. With the Bengals coming into the game on perfect 3-0 record it will certainly be a test for the Patriots on both sides of the ball.
All we know for sure is that if the Patriots don't get a win in Foxborough next Wednesday's press conference may contain a healthy number of mentions for Week Six opponents the Buffalo Bills.