You're a professional athlete, and you've reached the pinnacle of your sport - you've got the game, and now you need the gear.
Rocking up to the stadium on game-day in your best threads is a must, after all, this primetime match-up is being beamed live into 50 million homes - time to look your best.
You've also got money to burn, that five-year, $50m contract bought a whole new wardrobe. And another for your shoes.
Because elite level sport is as much about the pre-game walk as it is about the on-court talk. OK, that's not true.
I'm not sure what it is about sports, but it seems to attract extroverts. Maybe when you've always been the best, from school playground to NBA court, you're natural with all eyes on you.
Comfortable in the spotlight, a big game on the field needs to be backed up with a smart looking brand off it. It's what attracts the cameras, what keeps Russell Westbrook in the spotlight and Serge Ibaka out of it.
Speaking of Westbrook, he's first up on the list of bad dressers, chiefly for this effort...