Manchester United have been dealt a major setback in their pursuit of Roma midfielder Kevin Strootman after the Italian club's owner James Pallotta insisted that he was not for sale.
The Dutch international is believed to be the Red Devils' top transfer target ahead of the winter window, with Louis van Gaal believed to be keen on linking up with his countryman in the new year.
It is highly likely that they would have moved for the 24-year-old over the summer were it not for a serious knee injury that kept him out of the World Cup.
However now he's fit and closing in on a return to action, and Manchester United are reported to have their eye on him - although a deal is unlikely if Pallotta's comments are anything to go by.
It had been suggested that Manchester United could table an offer of around £25 million in the new year for the former PSV Eindhoven ace, but Pallotta says it would make no difference as he has no intention of selling up.
"It is just not happening," he told BBC Sport at the Leaders in Football Conference.
"I have told the papers that they should stop wasting paper. We don't have any interest in selling Kevin."
Strootman was a key part of Roma's title challenge last season but his injury bought an abrupt end to his campaign and the Giallorossi ended up finishing second behind eventual winners Juventus.
His performances had not gone unnoticed by Van Gaal who had intended to include him in his World Cup squad before his injury. Now he wants to lure him to Manchester United, but Pallotta insists that even an offer of £75 million would be rejected.
"Obviously as business people when people call us and say 'we want your player' you are going to listen to them," he said.
"You have to do that, that is the business side. That doesn't mean you are going to make a decision that [an offer of] £75m, bang you hit the bid. That is not the way it is going to work, it is not the way it does work with us."
Roma are once again battling Juventus for the Serie A title, but went down to their fierce rivals 3-2 over the weekend.
The Italian club's goal of winning their first league title since 2001 has made them even more reluctant to sell one of their most prized assets.
Pallotta said: "Our view is that we want to put a great team out there, but we are not saying 'we have to make a ton of money'. Our goal across the board is stability."