The WWE Network was meant to be a huge cash cow for the WWE, generating income from a global audience while offering highlights of some of the organization's greatest moments and taking Vince McMahon and co to the next level in the process.
Since the Network went live for the first time back in March however the WWE has come in for major criticism on a regular basis for the way it has gone about promoting and evolving the product. And the lack of subscriptions from WWE fans that has followed have clearly set of warning signals in the WWE hierarchy.
After free sign up offers and personal messages from the CEO himself have failed to reignite major interest from fans the WWE has now taken the next logical step to make the Network financially viable, and it might not please loyal fans.
Ads going forward
As reported by F4W Online, the WWE has sent every Network subscriber a message this week confirming that "WWE Network will begin to run limited video advertisements" going forward.
It is believed that the short video ads will include slots for major brands such as Pepsi, Kmart and Mattel.
For WWE fans who have paid their hard earned money to subscribe to the Network already this is hardly the news they were hoping for regarding the much maligned service.
Fortunately the ads will not interfere with scheduled programming but the commercials, which range between 15 and 30 seconds, will be shown between shows and before video-on-demand content.
Having already shelled out their monthly fee fans surely have the right to enjoy the WWE back catalogue and without constant interruptions?
While the news is likely to annoy many fans who wish simply to watch classic match ups at their own leisure the move may eventually have some benefits for the WWE Universe.
The move is another attempt by the WWE to accrue financial losses that have hampered the company in general in 2014.
As such, should the advertisements take off, and major companies like Pepsi continue to folk out funds, then WWE fans should see their subscription fees reduced in the long term.