Annnnnnnnndddddddd it's all over! Is what UFC Commentator Mike Goldberg will be thinking after he was pulled from FOX's NFL coverage, after he reacted badly to online criticism of his NFL commentating debut this weekend.
Goldberg used several profanities in tweets aimed directly at him, calling one fan an "assh***" and another a "douche", after he dropped the F-word on one to start his rant.
A dream job dashed
The long time UFC commentator is often seen as one of the voices of UFC, if not MMA, alongside Joe Rogan but he's said that commentating on the NFL would be his dream job.
He managed to secure a shot at that dream with FOX, most likely using the close links that they have with the UFC, and his first assignment was last weekend's game between divisional rivals the Detroit Lions and the Minnesota Vikings.
A string of errors, possibly caused by nerves, lead many to take to Twitter to criticise Goldberg and it clearly hit close to home for the broadcaster.
One of the biggest mistakes was his confusing of Greg Jennings and Golden Tate, who're both leading receivers for the the Vikings and Lions respectively and who both wear the No. 15.
It's an easy enough mistake to make based on just looking at jersey numbers but for a long time announcer like himself - he should be able to identify and differentiate easily.
A 'lapse in reason'
On Tuesday, Goldberg took to Twitter once more, this time to apologise for his comments, saying that's he going to 'sit this one out'.
"I just want to apologize to everyone at FOX and elsewhere for my momentary lapse of reason Sunday night." Said Goldberg in the start of his tweet series.
"I let some mean-spirited folks on twitter get to me and I should have had thicker skin instead of reacting so quickly and emotionally. I don't want to be a distraction on the upcoming broadcast Sunday, so we mutually agreed that it would be best to sit this next one out."
"I'm not happy about it personally but, professionally, it's the right thing to do after my mistake. Thank you to FOX and to others who have been so great to me and understanding." He finished.
For now, he'll be replaced and of course he hopes to return in the near future but whether or not we'll see Goldberg behind the booth for FOX again, may not be likely.