West Bromwich Albion striker Saido Berahino won't be leaving The Hawthorns in January for anything less than a fee approaching £30 million, despite serious interest from Premier League giants Tottenham Hotspur, Arsenal & Chelsea.
Berahino has scored five Premier League goals in a tremendous start to the season, with eye-catching displays on England under-21 duty last week further strengthening the view that the Burundi-born forward is a player that is destined for the top.
Spurs are the side best-placed to table a formal offer when the January transfer window opens, definitely in need of a different option in attack after a somewhat underwhelming start to the season.
Their £15m valuation falls some way some short of West Brom's asking price for vibrant youngster though, with the Baggies wanting a package worth nearly double because of Berahino's raw potential and room for growth.
Next summer looks likely for future talks
Even if Arsenal, Chelsea or Spurs do come calling West Brom are determined to keep their new talisman until end of the season at least.
The 21-year-old is under contract at The Hawthorns until 2017 to boot, which means Alan Irvine's side are under no obligation to entertain any offer they think is derisory for a talented starlet who has finally found some consistent form over the last three months.
The Daily Mail report that West Brom will only change their minds if they get a 'mega offer' for Berahino in January, but Spurs will flatly refuse to pay over the odds and are instead considering turning their attention to Swansea City striker Wilfried Bony.
Expect Europe's biggest clubs to monitor Berahino closely for the rest of this season, looking to see if he can maintain his free-scoring form and close in on senior international recognition for his efforts.
Emerging English talent has always come with a premium price tag, but at this stage anything around the £30m mark looks a little too rich for Berahino and as a result he may just stay in the Midlands for the long-term.