When the playoffs arrive in any professional sport, the conspiracy theories begin.
The league wants XXXX team to win because they are the big market and they will bring in more revenue.
The Kansas City Royals and San Francisco Giants are thumbing their noses at that thinking.
They played good baseball and made the World Series. Now, FOX and Major League Baseball have to deal with it.
Because, while there is plenty of excitement for the teams in those towns, they don't have the same type of national fanbases that teams like the New York Yankees, Boston Red Sox or St. Louis Cardinals bring to the table. You know the teams that people either love or love to hate. Either way, they care.
With the Giants and Royals, that's not the same.
Do people care?
Royals fans have awakened from a long, long nap. There is plenty of excitement about the team that seemed to have nothing but bad luck since the 1980s.
The San Francisco Chronicle looked at the prices for World Series tickets in each town and it's clear that fans in Kansas City have caught the fever, with the average price of a secondhand World Series ticket for any of the games in Kansas City sitting north of $1,000.
In San Francisco, the average prices are $700 or less.
How bad will ratings be?
Forbes has already called the Giants ratings killers for their boring style of play.
Their 2012 World Series sweep of the Detroit Tigers was the lowest for FOX with an average of 12.7 million viewers.
The Giants' 2010 win over the Texas Rangers was tied for second-worst with the Phillies vs. Tampa Bay Rays series from 2008.
The Giants have scored 27 runs in sweeping their way through two playoff series after an 8-0 play-in game win over Pittsburgh.
Forbes notes that Sunday's ALCS game was bumped to FOX Sports 1 so that FOX could show Family Guy and it had 4.4 million viewers compared to the 14.4 million that watched Sunday Night Football between the New York Giants and the Philadelphia Eagles.
That's pretty much all you need to know.