LeBron James' return to the Cleveland Cavaliers was one of the biggest sports topics of the summer. The four-time NBA MVP returned 'home' after an incredibly successful four-year stay in Miami brought him two NBA titles from four appearances in the Finals.
LeBron learnt a lot while he was in Miami. He became the king of the NBA on and off the court, and in his latest advertisement for Beats Headphones, we see LeBron at his commercially aware best.
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The prodigal son returns
James began his NBA career at the Cleveland Cavaliers, but infamously left for Miami in 2010 with many accusing him of betraying the faith of the Cavs.
Four years later, James is back in Cleveland, Ohio, and his latest long-form ad shows Cleveland embracing their prodigal son.
"It's the birthplace, the roof that raised me, man," James says in a trailer for the ad. "I mean everything to this city and the city means everything to me."
The video is accompanied by one of the songs of the moment 'Take me to church' by Hozier, and it's a clever and extremely well done video. Fans of the Heat will certainly hate it, but neutrals and obviously Cavs' fans will love it. See the video below.
LeBron's return to the Cavs is significant because it sees a massive shift of power in the Eastern Conference of the NBA. James leaves the Heat a Finals contender rather than a certainty, while the Cavs have now become legitimate contenders for the NBA title.
The abrupt nature of his departure for Cleveland this summer will have left a sour taste in the mouth of many Heat fans, and this video will certainly help those Heat fans hate LeBron just that little bit more.