After a vastly disappointing 4-12 season in 2013, the Atlanta Falcons had renewed hope entering this campaign but once again their stuttering form has seen them slump to a 2-5 record after four consecutive losses.
Most of the blame has fallen on their alleged potent offence, lead by Matt Ryan along with outstanding receivers in Julio Jones and Roddy White, the Falcons offense have mustered just one touchdown in their last two contests.
Shouldering the blame
There is one man who has held his hands up and asked for the lack of production to be placed squarely on his shoulders, Julio Jones.
The wideout spoke to NFL Network's NFL AM on Wednesday and discussed the faltering beginnings of the Falcons season.
He explained: "It starts with me, I got to go out there and make plays when they are presented to me. I got to go out there and catch the ball, be more of a deep threat. We are out there misreading or dropping balls. We have to fix that. It's nothing that the defense is doing, we have to fix that here."
Jones acknowledges he has dropped too many passes this season, considered one of the elite wide receivers playing at the professional level, Jones' catching ability has never been in question.
The wide receiver may be shouldering the blame for the offence but it doesn't mean other areas of the team shouldn't be held accountable, what has become apparent for Atlanta is the lack of protection their franchise quarterback is getting.
Matt Ryan is constantly under fire and the offensive line despite the addition of 6th overall pick Jake Matthews, have once again not performed to the level they are expected.
In the NFL, if you are shown to have a weakness in any aspect, teams will highlight your frailties until you show you are able to compensate, fellow wide receiver Devin Hester understands this and he knows that the Falcons will face the same defensive strategies in the upcoming weeks.
Hester said: "We know as playmakers we are going to have to get the ball out of Matt's hands quick and get it to the playmakers' hands and we just have to continue to move the chains and make big plays,"
Unfortunately for the Falcons the last team they wanted to see with their offence struggling is the Detroit Lions, they will come up against the Lions number one ranked defence this Sunday and it could be a long day for Atlanta if they continue in the same fashion as they have in previous games.