LeBron James has made a lot of just how important his return home to Cleveland this summer has been on a personal level.
In explaining his decision to leave Miami after four fairly successful years off the court factors have taken center stage for the most part. Whether it was his Sports Illustrated letter explaining the draw of his home state, or his emotional return in front of a packed out football stadium in his home town of Akron, Ohio, LeBron has left onlookers in no doubt about his affinity to the Cleveland franchise.
Now though, in a special behind the scenes video released as part of his Beats by Dre ad spot, James has gone into new detail on just how his formative years continue to influence and shape his life. And it seems like thoughts of high school teammates, housing trouble and food worries are never too far from the four time MVP's mind when takes to an NBA court.
"What you see in the spot is what made me who I am, what drives me. I’m not driven by Championships, I’m driven by my hometown, by Northeast Ohio."
- LeBron James reveals his biggest NBA regret
- LeBron James' rise to the top powered by unlikely source
- LeBron stars in powerful Beats by Dre ad
"It's not always about championships or money or about cars or clothes...for me it's more about my upbringing."
Home town boy
LeBron was a star in the making from an early age, appearing on the cover of Sports Illustrated while still playing in high school, but it hasn't all come easy for the face of the NBA.
Like many of his NBA peers he had a tough upbringing and in hearing him talk openly about his life in Akron it is no surprise that he has returned to Cleveland in a bid to give something back to the community that played such a crucial part in creating one of the finest basketball players of his, or any, generation.
The entire video is a must watch for LeBron James and NBA fans, but it is his description of what motivates him to succeed that will hopefully leave a lasting impact on the young players looking to one day emulate him on the courts.
"It's not always about championships or money or about cars or clothes...for me it's more about my upbringing. My trials and tribulations. My everyday struggles as a kid...Times when I didn't believe there was a way out."
With the NBA season just days away LeBron's official home coming is nearly upon us and if Cavs fans were not fired up enough to see the return of their star then this video should have just about done it.