On the day that LeBron James will make his second home debut for the Cleveland Cavaliers, thousands of fans gathered at what is being labelled the 'LeBron James Forgiveness ceremony' to honour the return of the King.
Shortly the Cavaliers will open their 2014 season against the New York Knicks at Quicken Loans Arena and the return era of LeBron James will also transpire on the hardwood.
Cleveland fans are whipping themselves into a state of delirium as they have created an occasion to show their passion and respect of the return of their native son to the Ohio based franchise.
Newsday’s Al Iannazzone was at the 'Love festival' for LeBron James and was able to capture the moment thousands of fans paid tribute to James by copying his famous trademark of throwing powder in the air before tip off of an NBA game.
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There is more to be promised to celebrate the return of James tonight, the Cavaliers arena is set to be draped in confetti and fans will be given bags of powder to throw when James goes about his pre-game chalk tossing ritual.
LeBronMania isn't something to be scoffed out, its right for the fans to take it as serious as they have when even the player himself told reporters that his home game return would be one of the “biggest sporting events ever.”
The game itself has a feel of a music festival about it, as many stars will be on hand to perform pre-game as the Cavaliers welcome the New York Knicks.
The Washington Post reports that Beyonce, Jay-Z, Kendrick Lamar, Kevin Hart, Justin Bieber, Johnny Manziel and Usher will on be hand at the game.
Has there ever been a bigger welcoming in sports that James going home to Cleveland, we don't think so.