Vince McMahon returned to WWE last night when he turned up at the latest showing of Monday Night Raw to the surprise of WWE fans across the globe.
And McMahon's return to the flagship programme can only mean one thing. Yes, that's right, he was trying to sell you something.
WWE's list of problems at the moment is a lengthy one, and the decision of the company to offer up the ailing subscription-based streaming service WWE Network for free this month has been seen as desperate in some quarters.
McMahon is desperate
Well that is certainly what his appearance on Raw seemed like, and following that appearance, former WWE creative writer Vince Russo took to his personal website to air out his thoughts.
Not for the first time, Russo published his own open letter to Vince McMahon stating all of the problems that the WWE is currently facing, with Russo offering up his opinions as to how McMahon should go about solving the wrestling company's issues.
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Russo is critical
Russo claims that the majority of WWE fans just simply don't care about most of the segments that the WWE churns out on Raw every week, with Russo believing the company took a huge step back last night.
"Unfortunately, last night I felt steps were taken backwards. And again, Vince, it’s not a creative slight at all, but one rather based on heart and soul," Russo explained on his website. "Out of the 16 segments on last night’s show, I’ll give you seven that I think it’s fair to say the majority of the audience actually cared about."
There is still hope
But despite all the negativity going round WWE at the moment, which includes Russo's recent comments, the former creative writer of five years believes that the company was heading in the right direction prior to last night's Raw, and he insists the future of the company could still be bright.
"Over the past three weeks, I have commended WWE Creative (or, whoever is actually calling the shots) on what I thought were positive steps in the right direction in the overall improvement of the show," Vince Russo added.
"One adjustment that really seemed to stand out was the threading of the main event story line from the opening segment, through the middle of the show, to the grand finale.
"In the weeks leading up to the past three shows, it just seemed as if the stage was being set in the first segment, and nothing happened for the duration of the show until we reached segment #16 — the final segment. With that adjustment alone, it has kept the majority of the audience more invested in the entire show. Kudos all around."