Vince McMahon has today publicly apologized to the WWE's fan base in the UK after the roll out of the WWE Network to the nation was this week delayed once again.
Speaking in a video published on the WWE's official website the organization's long-standing CEO took personal responsibility for the failure, offering fans an explanation as to why fans in the UK are still unable to gain access to the much-maligned service despite frequent promises and dates having been set.
The service, which has been live in the United States for several months, has come in for major criticism with many questioning the cost and the quality of the product.
"I assure you we are working day and night to launch WWE Network as quickly as possible."
The WWE sent out a Tweet announcing the delay of the service just half an hour before it was due to go live in the UK and have bore the brunch of a major backlash ever since.
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McMahon though, speaking directly to camera, insisted that the WWE was working tirelessly to find a solution before pandering to the UK audience:
"On behalf of WWE I want to personally apologize for the delayed launch of WWE Network here in the United Kingdon," McMahon began.
"There is no one more important than each and every one of you in the WWE Universe, especially here in the Uniked Kingdon where we've shared so many great memories together. We appreciate your patience as we work through the details and the roll out and potential partnerships.
"I assure you that we are working day and night to launch WWE Network as quickly as possible and I promise that WWE Network will be well worth the wait," concluded the CEO.
WWE in the UK
The WWE is actually in the UK as we speak as they take their live show outside of the United States for a number of performances.
Whether WWE fans will accept his apology today though remains to be seen, but Vince at least has moved to make amends for an ill-advised move earlier this week.
Appearing on Monday Night Raw McMahon took the mic to dive into a full on sales pitch for the WWE Network just hours after UK fans discovered they would have to wait on for a chance to get involved themselves.
His speech was cringeworthy at times as the CEO relentlessly urged fans to subscribe to the free-for-November service.