Because Gareth Bale has been injured recently and Isco has come into the Real Madrid fold to take his place, and performed extremely well in the process, nonsensical rumours have surfaced claiming the Wales international could leave the Bernabeu for the Premier League - and they're just not going away.
Manchester United have been strongly linked with a move for the ex-Tottenham hero over recent weeks, and now Chelsea are reportedly keen to take the world-class winger back to England for a world-record £90 million fee.
This is according to the somewhat suspect Italian website Tuttomercatoweb, anyway. They claim the Blues are looking at the availability of the La Liga star after learning that Real Madrid boss Carlo Ancelotti cannot find a place for him in his current formation.
Bale's work ethic
This isn't strictly the case, although there are a few issues that Ancelotti - along with some of the Real Madrid supporters - has with Bale, whose work ethic has been called into question this season.
Los Blancos are not just easy on the eye. It would have been easy for Spanish giants to take their foot off the gas following last season's Champions League triumph, but if anything they now work even harder for each other.
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Isco's work ethic has been exemplary over these past few weeks and it's been a little difficult for Ancelotti to justify dropping the Spaniard, but that's precisely what he did for Real Madrid's previous league fixture, against Rayo Vallecano last weekend.
Bale proves his class
It took Bale just nine minutes to prove why Real Madrid would be absolutely crazy to sell him. The Welsh sensation put the home side ahead at the Bernabeu with a fine finish to make more than a few individuals look very silly indeed.
It shouldn't be understated just how good Bale was last season. After becoming the most expensive footballer of all time, he wasn't afforded long to settle into his new surroundings - but he adjusted superbly well.
Bale scored on his Real Madrid debut against Villarreal and went on net a magnificent 22 goals in 44 appearances. Not only that, but he also played an instrumental role in helping the club win La Decima. He scored Real Madrid's all-important second goal after Sergio Ramos had sent the match against Atletico Madrid into extra-time to cement his place in Real folklore.
By this point, Bale was widely considered as a contender for the title of world's third best player alongside the likes of Luis Suarez and Zlatan Ibrahimovic. And the scariest thing? At 24 - now 25 - Bale was still a few years away from reaching his peak.
Bale can replace Ronaldo
If Cristiano Ronaldo was at a similar age then perhaps it would make slightly more for Real Madrid to consider selling Bale if Ancelotti felt he wasn't working hard enough or suited to his system.
But Real Madrid are now at the point where they must start planning for life after Ronaldo, who turns 30 in February.
Chelsea's Eden Hazard has been touted as a potential replacement, but Real Madrid already have a ready-made replacement in the form of Bale, who is a virtual clone of the two-time Ballon d'Or winner.
Dismiss this transfer rumour
He's powerful, lightning quick, skilful and knows how to score goals. Furthermore, he appears to stand a fantastic chance of becoming the world's best player once both Ronaldo and Lionel Messi begin to decline.
Bale, a Real Madrid fan who currently earns £300,000-a-week at the Bernabeu, is exactly where he wants to be. Chelsea, meanwhile, are more than happy with Eden Hazard.
Subsequently, this is one far-fetched transfer rumour we can safely assume won't be happening any time soon.