Cincinnati Bengals tight end Jermaine Gresham, moments after scoring his second touchdown against the New Orleans Saints on Sunday afternoon, headed for the stands to offer a loyal travelling Bengals fan the football as a memento.
Reaching up to the front row to hand the football to the female fan, it was a nice gesture from the NFL star but one that a nearby New Orleans Saints fan wasn't willing to accept.
Grabbing the ball intended for the Bengals fan, the Saints supporter (now identified as Tony Williams) ruined the moment by wrestling the ball away for himself - quickly incurring the wrath of both the Superdome and the internet.
Check out the incident itself via this link. No remorse at all from the Saints fan.
With Saints fans turning on one of their own, chanting "give her the ball" as the game continued, and the internet coming down pretty hard on the selfish supporter it's safe to say the universe did not agree with Williams' actions.
Player chimes in
And we can now add Gresham to that list too, with the tight end taking to Twitter to apologize for the situation.
Cara Meadows, the friend of the fan whom the ball was intended for, accepted the apology before letting the Bengals star know she would be in attendance for Cincinnati's December fixture against the Broncos so we can assume Gresham will give her all the footballs she could ever need then.
Some stories do have a happy ending though, and thanks to the New Orleans Saints organization themselves the Bengals pair won't have to wait until December to get their hands on a keepsake.
With Williams refusing to give up his own piece of memorabilia despite the increasing pressure from all around him the Saints set about getting Christa Barrett (the female Bengals supporter) another ball to take home with her.
As for Williams, he still can't see why he is getting the blame for stealing away a ball intended for a rival, "it's fair game" he told reporters afterwards.