Arsenal have flexed their new-found commercial muscle in a mockumentary video with EuropCar UK, which features the best acting efforts of Alex Oxlade-Chamberlain, Jack Wilshere and Per Mertesacker.
Gunners stars are no stranger to viral video gold, with an effort in support of Paddy Power's rainbow laces campaign earlier this year a particular favourite.
EuropCar UK's collaboration with Arsenal is something very different, with fans offered a comedy glimpse into the lives of the crazy family members that supposedly lead very different lives to their famous relatives.
Trudy Mertesacker is a sight for sore eyes
Mertesacker's 'sister' Trudy is a particularly striking addition, a baking-obsessed battleaxe who claims her success forced Per to live in her shadow as a youngster.
Wilshere's 'uncle' Kenny meanwhile manages to convince nobody that he had the talent to join the England international in Arsenal's midfield, before turning his hand to unique mix of philosophy and plumbing.
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Former star of The Office plays a part
Oxlade-Chamberlain's plane-spotting cousin Darren is perhaps the strangest of the three characters created, a plane-spotter nicknamed The Shrub who can't even kick his habit during a big game at the Emirates.
Eagle-eyed comedy fans among may well recognise the actor playing Darren in one of the more bizarre commercial tie-ins a Premier League club has taken part in, which you can check out for yourself in the video at the bottom of the page.