WWE

Sting's Survivor Series debut arranged to boost WWE Network figures

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WWE brought the house down last night in St. Louis with a Survivor Series for the ages.

The night culminated with the Team Cena vs Team Authority grudge match and John Cena and co walked away with the victory after Vince McMahon and co unleashed Sting into the WWE Universe.

Big debut

After months of speculation the wrestling legend finally made his bow in the WWE and it was anything but understated as Sting laid out Triple H with a Scorpion Death Drop to send WWE fans into rapture.

But now, not yet 24 hours after the huge PPV event, it has been revealed that the WWE had other things on their mind when they decided to give Sting his debut on such a grand scale.

And once again it looks like money was on the minds of the WWE hierarchy with Sting's original entrance story scrapped at the last minute in favor of something that would help sell the flagging WWE Network.

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Money on their mind

As revealed by PWInsider, the main reason for unveiling Sting at the climax of Survivor Series was as follows:

"WWE's main strategy was to push the WWE Network and really drive home the fact that "anything" can happen in WWE and anyone can show up on the Network."

On the official WWE script prior to Sunday night's event Sting had actually been placed to appear much lower down the pecking order - in and around the Divas Elimination match up.

Clearly there was a change of heart from those at the top who were looking to profit from a night they new would attract big audiences.

Moreover Sting was only involved in Survivor Series at all (rather than debuting later in the year or at Royal Rumble as had been expected) because it coincided with the release of WWE2K15 on PS4 and Xbox One.

McMahon and co hope the extras boost generated from his presence will help improve sales.

Business matters

Ultimately, whatever the reasons behind Sting's enhanced debut, it worked out well for everyone. 

WWE fans were able to witness one of wrestling's greats finally make his bow and make an instant impact. The money men meanwhile will most likely be sitting back enjoying a huge boost in WWE Network subscriptions this week.

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Topics:
Wrestlemania
WWE

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