Lewis Hamilton is set to become Britain’s richest paid sports star after winning his second Formula One world title at the weekend.
The 29-year old is set to sign a new five-year contract with Mercedes, worth an incredible £100 million, making him Britain’s highest paid active athlete.
Hamilton was estimated earlier this year to be earning £20.4 million a year in salary, combined with his prize money and personal endorsements.
“I would definitely say he’s going to be Britain’s highest-paid sportsman ever."
The F1 driver is currently only behind Real Madrid’s Gareth Bale, but his new deal will see him overtake the Welsh star and branding expert Nigel Currie from brandRapport claims that Hamilton could earn more than David Beckham.
Currie told The Telegraph: “I would definitely say he’s going to be Britain’s highest-paid sportsman ever. He is in pole position to do that, if you excuse the pun.”
Hamilton to surpass Beckham
The sponsorship expert then went on to say that if Hamilton marries his girlfriend Nicole Scherzinger their combined wealth could match that of Beckham and his wife Victoria’s £210 million fortune, but he feels that golfer Rory McIlroy could eventually eclipse the Mercedes driver's fortune.
He said: “They’d be a highly-marketable couple in their own right. Formula One is incredibly wealthy and pays very well, but so does golf. Golf is as global, if not more, as a sport. It could be a close battle between the two of them to become the highest paid British sports star.”
Highest earning British sport stars
According to Forbes, Bale is currently the highest grossing UK sports star with a total income of (£23.2m), with Hamilton (£20.4m), McIlroy (£15.5m), Wayne Rooney (£14.9m) and Steven Gerrard (£11.9m) completing the top five current sportsmen.