Cleveland Browns and the Buffalo Bills go head to head on Sunday and there is certainly a war of words between the sets of players leading up to the crucial battle.
Both team's need to win the game to keep alive their playoff hopes, but rather than focusing on football, players from the Browns and the Bills are currently too busy getting embroiled in a huge war of words.
This feud goes far back to June earlier this year when former Bills star and now Browns safety, Donte Whitner, decided to fire a barrage of insults the way of Bills fans as he mocked the idea of a potential move for the franchise.
Fast forward several months and Buffalo running back Fred Jackson reveals he hasn't forgotten about those comments as he went about criticizing Whitner.
"If you talk down to anybody, you can't be respected. That's just me, that's how I feel about it," Jackson said. "For him to say stuff about that, about people that we love in this organization, he'll never get my respect for that."
But Whitner has responded in turn today with his version of events thus far.
He insists those comments in June were just a joke and not meant to be taken seriously. Whitner believes he's simply doing his job by frustrating the opposition and getting them to lose focus on football.
"I didn't say anything really too disrespectful," he said. "Anybody else that I was talking to, they were cursing and going back and forth. Maybe you should take that up with them.
"[The Toronto Bills comment] wasn't excessive. It wasn't a joke. I knew that it would get to them. I knew it would ruffle a feather. If they're over there talking about this, maybe we are in their heads. Maybe I'm in their heads. Maybe. We don't know, but the goal is to go 1-0, the goal is to get them talking about things other than football, and I guess that's what they're doing."