Dallas Mavericks Owner Mark Cuban has come up with a revolutionary new idea in the NBA which could see the league become much more competitive.
Cuban is proposing a changing of teams in certain conferences in order to make it a lot fairer and much more competitive.
With the Eastern Conference often considered to be the weaker in the league Cuban's idea could be worth hearing from the NBA.
Last year the Miami Heat and the Indiana Pacers topped the Eastern Conference and both were viewed as the only teams who had a chance against the teams from the West.
Meanwhile the Western Conference is seen as having many more of the big teams in the NBA including the current NBA champions, the San Antonio Spurs.
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Cuban proposes a world were teams such as his Mavericks, the Spurs, Houston Rockets and New Orleans Pelicans should become Eastern based teams.
Meanwhile teams such as the Chicago Bulls, Milwaukee Bucks, Detroit Pistons and Indiana Pacers should all become Western conference teams.
Cuban's knowledge of American geography aside, his opinions on a shake up in the NBA are not necessarily invalid.
Suggesting a very Eastern based team such as the Pistons moving to the Western Conference could be a bit of a step to far.
"It's happened many times before, so there's precedent and I just think it shakes things up and makes things interesting." - Cuban on a Conference realignment
With the Western Conference packed with other teams such as the LA Clippers, Golden State Warriors and the Portland Trail Blazers, it could be worth considering a change in the NBA.
It really was highlighted during the climax of last season and it will be interesting to see if a conference realignment ever surfaces once again.
Cuban's comments may seem like he is thinking about what is best for the league and the fans, but is it possible he is thinking purely in terms of the Mavericks?
The Mavericks were the 8th seed in the Western conference last season but had a record which would have seen them as the third seed in the Eastern.
Perhaps Cuban is looking at the issue for his own personal benefit but very few fans will disagree with a conference realignment in the NBA.