Turkish Airlines are poised to become the new shirt sponsors of Chelsea, with a staggering £25 million-a-year deal set to be finalised by Christmas.
This is according to the Daily Mail, who report that Turkish Airlines’ offer is a whopping £7 million-a-year advance on what Samsung currently pay to have their logo printed on the Blues’ home and away shirts.
News that Chelsea had entered negotiations with Turkish Airlines - whose adverts featuring the likes of Lionel Messi, Kobe Bryant and Didier Drogba have caught the eye over the past 12 months - first broke in September.
Fresh announcement imminent
In a statement via their Twitter account, Europe’s fourth-largest airliner posted premature confirmation that a deal had been reached, informing their followers: "Did you know that we’re the next proud shirt sponsor of Chelsea?"
Since then, however, the tweet in question has since been deleted. Negotiations are still in the process of being finalised, but an official announcement is expected to be made within the forthcoming weeks.
Comparisons with United deal?
While the £25 million-a-year kit deal is certainly one of the most lucrative in Europe, it pales in comparison to the astronomical £53 million-a-year that Manchester United earn from their shirt sponsorship deal with Chevrolet.