Given all of the attention which has been surrounding former WWE employee CM Punk of late, you could be forgiven for not knowing a certain WWE title was on the line on this week's episode of SmackDown.
Having refused to say the pledge of allegiance during Monday Night Raw, General Manager Daniel Bryan announced that Rusev was to put his United States Championship belt on the line.
Rusev was out to defend his title during a 20-man Battle Royal, which eventually saw Rusev, Cesaro and Jack Swagger as the final three contenders for the belt.
With Jack Swagger managing to tip Cesaro over the top rope, it was The Bulgarian Brute who got the victory by kicking Swagger off of the apron.
Following the match, Swagger's manager and voice of the people of America Zeb Coulter, aired his views on the result.
"We were this close to it, I mean the United States Championship owned by Rusev...it doesn't even sound right because he's a man who has no respect for our country and lets us know with every chance he gets how much he dislikes the United States of America."
With his frustration clearly showing, Coulter had a warning to give Rusev.
"I'm gonna send a message right to you because I swear with every bone in my body that I will not rest and Jack Swagger will not rest until that United States Title is off your waist and onto Jack Swagger's."
Having someone who is not from the States holding the United States Championship is not something which is welcomed by a lot of the WWE Universe.
However, when Dublin-born WWE Superstar Sheamus held the title prior to losing it to Rusev, he had a lot fewer enemies than USA-hating Rusev, who we can only hope will not be the US champion for much longer.
Elswhere in this week's showing of SmackDown we saw a debut made by new faction The New Day consisting of Kofi Kingston, Xavier Woods and Big E Langston.
The New Day provided an impressive display in a match which saw them beat the tea of Heath Slater, Curtis Axel and Titus O'Neil.
As well as this, Luke Harper had his Intercontinental Title put on the line against Dolph Ziggler, with the latter eventually winning but only by count out.
This in turn meant that Harper held onto his belt without having to pin his opponent.