Arsenal have signed a lucrative new three-year contract with Carlsberg UK to exclusively supply beer for the Emirates Stadium during matchdays.
Fans of the north London club will now only be able to buy ' a wide selection' of drinks supplied by the Danish brewer during matches according to Arsenal Chief Commercial Officer Vinai Venkatesham.
"We're delighted to announce this new deal with Carlsberg, a brand with a long and successful association within football. We are pleased to be able to continue to offer our fans a wide range of Carlsberg beverages to enjoy at Emirates Stadium for the next three seasons."
Carlsberg famously sponsored Liverpool in the 90's and 2000's but have been associated with Arsenal in recent seasons.
While Arsenal executives will be happy with things off the pitch, on the pitch is a different matter altogether. They've won just five games in the Premier League this term which has left them adrift in the race for the top four.
Arsene Wenger's side are five points adrift of Manchester United, although they have a game in hand against Southampton this evening where they can close the gap to their rivals. A win could also see them open up a gap to rivals Tottenham who are currently level on points with the Gunners but take on league leaders Chelsea this evening.
Despite the fact that that Arsenal are currently 13 points off Chelsea at the top of the table, Wenger is adamant that Jose Mourinho's side can be caught. "We have not started very well but we never had the squad together since the start of the season. It was a post-World Cup start. I think we have what is requested to do it.”
“We have fought many times for the title. People always remember who won it but the fight has been very tight for long periods in the last eight or nine years.
We have a big competition in England, we have to accept that. The Premier League level goes always up and this season, Chelsea has started very well. They will be difficult to catch but everybody will fight to come back on them.”