WWE chairman of the board Vince McMahon's first foray into the world of podcasts on Monday night alongside Stone Cole Steve Austin was a baptism of fire to say the least, but his decision to criticise Antonio Cesaro is a move that deserves further scrutiny.
McMahon covered a wide range of topics in his sitdown with the Texas Rattlesnake, including CM Punk's acrimonious exit from the company and The Undertaker's streak finally coming to an end at the hands of Brock Lesnar at Wrestlemania 30.
Beneath those headline-grabbing statements there was a loaded dig at Cesaro, a superstar who McMahon believes has all the talent to be a headliner but has failed to make a connection with a significant section of the WWE universe.
Does Cesaro need a bigger push?
Stone Cold made a point of asking McMahon about why Cesaro's stock has fallen so sharply over the last six months, with Austin insisting that the former United States champion has been the victim of poor booking that's seen him get lost in the mid-card mix.
McMahon disagrees with that view and believes that Swiss standout quite simply lacks "it", the special edge that carries a performer to the next level and a genuine pay-per-view headlining commodity.
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Is Vince using classic reverse psychology?
In a pretty scathing attack on Cesaro's lack of progress in recent months McMahon insisted:
“He doesn’t quite have the charisma, he doesn’t have quite the verbal skills. Maybe it’s because he’s Swiss, I don’t know in terms of European style… at the moment, he lacks it.”
McMahon may well be publicly criticising Cesaro as part of a cunning ploy to incite a positive reaction from a technically and physically gifted athlete, who has suffered since effectively losing the chance to use his Cesaro Swing finisher despite fantastic crowd reaction.
Time for a rethink for the Swiss star
Cesaro has spent time in a tag team with Jack Swagger as the Real Americans, plus under the guidance of Paul Heyman and now in a partnership with Tyson Kidd, but its clear that McMahon is running out of ideas with how best to use one of his most promising talents.
The 33-year-old needs fresh creative ideas to follow in Dolph Ziggler and Daniel Bryan's footsteps towards top title contention, but judging from McMahon's latest dig that won't be happening anytime soon.