The UFC and Reebok have announced a revolutionary sponsorship deal worth £45 million, a move that will see the introduction of a UFC 'uniform'.
The deal will see Reebok become the sole manufacturer of UFC gear for all fighters and will do away with the current system of fighters having their own sponsors.
It marks a huge turning point for the UFC as they continue on the path to mainstream success.
How does it change?
The biggest change is the mandatory gear that will see the current sponsorship scheme removed and replaced with a uniform.
Instead of having sponsors emblazoned across their shorts and on banners during the fight announcements, fighters instead will have solely Reebok gear.
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That uniform will likely still have fighters personalisation, but for all intents and purposes, Reebok is the sponsor for all fighters - unless they have other advertising deals outside of the sport.
There's been no word on what will happen with the current deals, or with the existing apparel deals that UFC fighters have.
Pay scale changes big time
This is also set to change fighter pay and those on top of their respective rankings will earn more - explained by MMAFighting.com:
"Champions will bank the most money, followed by (in descending order): fighters ranked No. 1 to No. 5 in their division, fighters ranked No. 6 to No. 10, fighters ranked No. 11 to No. 15, and unranked fighters.
"While not delving deep into detail, Fertitta explained that each fighter will be distinguished by their own personalized kit, and that in addition to a flat sponsorship income, athletes are also expected to receive 20-percent royalty payments dependent on sales for their individualized kits into perpetuity. A move that means retired fighters will also draw from the program."
The biggest unknown at the moment is just how it affects the lower card guys and their ability to train, get proper coaching, injury rehab, etc.
Those are the kind of details that have frustrated some fighters and while it might be seen as a progressive step - it could also be a huge blow up in the face if the fighters react badly.