This year the WWE enjoyed another good Thanksgiving weekend when it came to merchandise sales, as they revealed that the company broke previous records.
The WWE hierarchy wouldn’t have been in the greatest of moods heading into Thanksgiving, mainly due to CM Punk’s first appearance on Colt Cabana’s Art of Wrestling podcast where the revelations in his tell-all interviews shocked the majority of listeners. But, based on the large online sales on Black Friday, the WWE wouldn’t have been too worried about what else was going on.
The WWE didn’t waste time in issuing a press release on their record setting day; stating that the company recorded their single biggest online sales day ever where they saw a 44% increase in sales on WWEShop.com.
This was compared to the record setting day the WWE had on Thanksgiving weekend in 2013 and it didn’t stop there, the good news continued for the business where the WWE also broke records on Cyber Monday as sales increased by 32% year by year, this means Cyber Monday was the second bestselling day in the history of WWEShop.com
The WWEShop.com five day holiday also saw big increases, with sales reaching over 39% year over year and as expected the website traffic also saw increases. The mobile traffic was over 80% year over year which accounted for 61% of overall traffic on WWEShop.com.
Surprisingly, it was Dean Ambrose who managed to move the most merchandise on the Thanksgiving weekend sales. His Dean Ambrose “Unstable” hoodie proved to be the hottest seller on the website, the press release also highlighted that the second most popular item on WWEShop.com wasn’t an item of clothing but it was the WWE Monopoly Board Game.
WWE fans enjoyed a great deal on a large number of items – including the Dean Ambrose hoodie as the price which now reads $49.99 on the WWEShop.com website; customers who ordered the hoodie received a 25% discount which was also the case for a number of other popular items on the website.
Along with Ambrose’ hoodie, his “Unstable” t-shirt has proven to be a favourite amongst customers whilst Dolph Ziggler’s “It’s Too Bad I’m Too Good” has also been a popular purchase.
As expected, John Cena did also sell a lot of merchandise as he does all year round, especially with the likes of his “U Can’t C Me” and “Even Stronger” shirts all still available.
Other customer favourites include the Roman Reigns “One Versus All” hoodie and t-shirt, Seth Rollins also has his own “Don’t Sell Out, Buy In” hoodie and surprisingly, Bo Dallas’ “Bo-Lieve” t-shirts are also still popular.
The WWE will probably still continue to enjoy merchandise sales, a new Ryback shirt has also been released, Damien Mizdow also has his own “Stunt Double” t-shirt whilst the WWE have also included a number of new designs for WrestleMania XXXI t-shirts as well as new designs for Sting t-shirts.
The fact that Dean Ambrose had the biggest contribution to the record-breaking day did shock a number of WWE personnel, as many believed that as per usual, John Cena would be the one who moved the most merchandise.
Interestingly enough, CM Punk mentioned on the first part of his interview with Colt Cabana on his Art of Wrestling Podcast that he was the only one who was managing to outsell John Cena in terms of merchandise; even though it is early days there is a chance Dean Ambrose could be the next big face who manages to compete with Cena on a merchandise selling level.
The WWE should take this hint on board, that the fans do love Ambrose and they’re buying his merchandise because they find him entertaining and he needs to stay at the top after his feud with Bray Wyatt comes to an end.
It's still not too late to grab yourself a deal on WWEShop.com, as the website is offering 30% off on all t-shirts.