Another week, another game and another win for West Ham United. If anything proves how quickly fortunes can change in football, it is Sam Allardyce's tenure at the East End club.
Towards the back end of last season, fans from all quarters were calling for the experienced manager's head, not purely down to poor performances but also to a lack of entertaining football, which, some of the more irate Hammers supporters were calling the 'West Ham way,' not that the rest of the footballing world knew exactly what that meant.
Geoff Hurst may have scored a hat-trick in the World Cup final, while Bobby Moore lifted the trophy on that glorious day in 1966 and the West Ham academy may well have produced the expressive and entertaining talents of the likes of Sir Trevor Brooking, Frank Lampard and Joe Cole.
This does not, however, give the club a right to expect the philosophy akin to that associated with the likes of Barcelona, Arsenal or even Swansea for example. But I digress.
It was Swansea in fact who were the latest team to be dismantled by Big Sam's men on Sunday, around six months after the manager was in a position of near sacking proportions.
West Ham board deserve credit
The West Ham board did well to stick by their man and the decision has proven more than beneficial with the club now sitting an incredible 3rd with 15 games played. Recording wins against Liverpool, Newcastle and Manchester City they have even managed to play some entertaining football of sorts.
Diafro Sakho has been consistently threatening upfront, as has Enner Valencia. Alex Song appeared an inspired signing from the start and has been a rock in midfield while Stewart Downing looks completely revitalized and thoroughly deserved his England call up.
Even Andy Carroll is starting to look sharp after his two goals against Swansea and gives Allardyce the option of playing his more traditional, direct game.
When will the run end?
The question is when will this phenomenal run of form end? Or will it? Southampton are another over achieving team and they are beginning to show signs of flagging, though they arguably have a stronger squad than the Hammers do.
The last time that the East Enders finished in the top five was 1999, the year Manchester United won the treble. You have to go back 13 more years to when they reached the top four, 1986 when they finished 3rd.
A more realistic yet still respectable position is 6th or 7th, the latter being where they sat in 2002. The West Ham faithful are generally an optimistic lot though, and by all accounts they will believe anything is possible. And who knows, if they can continue this run of form through to the new year, maybe they're right.
This brings us to the famous anthem of I'm Forever Blowing Bubbles, fortunes may for once not be hiding, the Hammers fans were looking everywhere for what they craved, but they should have looked closer to home. Sam Allardyce has proven that any progression will come through him and he'll be the one to ensure the forever blowing bubbles.