Tis the season for the tennis stars to be spending their fortunes on Christmas shopping; one would imagine Maria Sharapova and Grigor Dimitrov racked up a hefty bill as they perused around Beverly Hills.
The pair - who have overcome break-up rumours recently - were hand-in-hand and looking pleasantly relaxed as they dipped in and out of the famously up-market Rodeo Drive shops.
They certainly don't need to search hard for a bargain, both of them earn astronomical amounts of money on-court. In fact, Sharapova is the highest-earning female athlete in the world; pocketing nearly $25 million last year alone in endorsement deals and prize money. Furthermore her confectionery company, 'Sugarpova', will expect to profit over the festive period after some extensive advertising on Sharapova's Twitter page.
Likewise the Russian's boyfriend Dimitrov is working his way up the earnings ladder. The Bulgarian was voted as one of the most marketable male athletes in the world recently. At 23, and with his world ranking of 11 only likely to rise in the coming years, he is on his way to becoming one of the sport's top stars.
The stylish pair look much more suited to the posh and stylish Beverly Hills, rather than the pantomime scenes of the International Premier Tennis League. Some of the top stars have struggled to warm to the inaugural Asian event.
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Not a verified ATP World Tour event yet, the IPTL has been bought in over the off-season and organisers claim their tournament will be the future of tennis. Their ambitions, however, have been met with some doubts by some of the top stars, whom they probably need on-side.
Last week, in her brief stint with the Manila Mavericks, Sharapova didn't provide a sparkling endorsement on some of the new features. The 27-year-old bemoaned the 20-second shot-clock, designed to prevent sluggish gameplay, saying that the beeping sound reminded her of an alarm clock.
The five-time Grand Slam champion isn't the only top star to criticise the tournament. Currently, Roger Federer is appearing in his one and only leg for the Indian Aces and admitted he found it a struggle to keep up with the many rules.
Most of the big names have limited their participation to just a few matches. Novak Djokovic will do the same with the UAE Royals while Andy Murray, who partnered Sharapova in a doubles match for Manila, has finished his own duties in Asia to prepare for the 2015 season.
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