Spare a thought for Simon Cowell as he lies awake in bed this festive period. The music mogul is sure to have many sleepless nights ahead of him, and not just because 'baby Eric' is depriving the 55-year-old of his much needed shut-eye.
No, the reason behind the X-Factor supremo's latest lack of downtime is due to viral internet sensation The Wealdstone Raider, who posted a video taunting his pop chart nemesis about the forthcoming fight for the Christmas number one spot.
Gordon Hill - as he is originally known - is planning to cash-in on his overnight celebrity status by re-releasing a single which features soundbites of the original recording that made him an online hall of famer.
"No Ground, No Fans" by Wakes - and featuring the Conference South side's most celebrated export - was originally recorded over a year ago, but after a renewed online push by the masses that want to see something other than the latest ITV reality show stealing the headlines, the song's popularity is gathering pace and has an outside chance of being a hit.
There's already a Facebook campaign to get the track to top spot, and backed by all the other anti X-Factor supporters there's certainly reason for Cowell and everyone else at SyCo Records to be worried about what might lie ahead in the days between now and the New Year.
It's not like anyone has anything against this year's competition finalists, but rather than Fleur East, Ben Haenow or Andrea Faustini claiming No.1 spot it would be much more amusing seeing the Wealdstone Raider as an unlikely 2014 pop king.
And, thanks to Hill's latest post - seen above - uploaded just after 8.40am on Tuesday morning, the light-hearted drive for pop chart dominance has reached many more eyes around the world because of the power of social media.
"This is for you Simon," posted Hill underneath his video on Instagram. "I'm coming for your precious Christmas number 1."
I guess now it's only a matter of time before we find out if X-Factor really has "got no fans"…!
The Wealdstone Raider has enjoyed an unbelievable amount of media coverage in recent months, and is so in-demand that he's even had to employ an agent to manage his diary.
Based in the London Borough of Harrow, the non-league supporter is now being booked by various nightclubs around the country to continue promoting his 'brand' which looks set to continue gaining momentum well into 2015.
You can show your support for the Wealdstone Raider by purchasing his track on ITunes HERE!