The multi-millionaire business guru - and star of BBC’s hit reality show ‘The Apprentice’ - tweeted during Sunday afternoon’s Premier League match between Manchester United and Liverpool: “Man U or Chelsea might take Sterling away from Liverpool next season”.
This prompted a string of stunned responses from fans of all three clubs, the majority of whom accused Sugar of tweeting nonsense. Others, meanwhile, appeared keen to point out that Sterling now belonged in the overrated category and didn’t warrant a place at either club.
Sterling struggling this season
The England international has struggled to produce his best form on a consistent basis this season following an outstanding campaign with the Merseyside outfit last term.
The 20-year-old was presented with several decent opportunities to score for Liverpool at Old Trafford on Sunday afternoon, but couldn’t find a way past the imperious Manchester United goalkeeper David de Gea, who continues to enhance his reputation as one of the world’s best players with each passing match.
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Sterling has scored three goals in 21 matches this season; the former Queens Park Rangers starlet has not been as dangerous in the final third without Daniel Sturridge and Luis Suarez alongside him.
Europe's best young player?
Last season Liverpool manager Brendan Rodgers hailed Sterling as the ‘best young player in Europe’ - and few disagreed with that bold assessment.
While it’s true that Sterling has not reached the same levels as last season this term, there’s no denying Sterling’s immense talent and potential.
The live-wire winger, who scored 10 goals in 38 appearances for the Reds last season, has shown that he’s capable of embarrassing the world’s best defenders. Furthermore, he’s been decisive in many of the biggest matches of his career - which is obviously hugely impressive for a player of his age and relative inexperience.
Liverpool are desperate to tie Sterling down to a new long-term contract - his current deal expires in 2017 - and negotiations are still ongoing.
Many of the world’s biggest clubs would be keen to sign Sterling if the player decides to leave Anfield. Chelsea were linked with a £48 million move for the Liverpool star earlier this season, while Manchester United would surely be keen to sign one of the Premier League’s best youngsters.
However, no player has been transferred directly between fierce rivals Manchester United and Liverpool since Phil Chisnall in 1964, and so it seems extremely unlikely that Sterling’s next destination will be Old Trafford, contrary to Sugar’s prediction.