Radamel Falcao is facing a huge task to succeed at Manchester United.
The Colombian has endured an injury-plagued first season at the club following his sensational loan move from Monaco, and with Robin van Persie and Wayne Rooney in such good form, may struggle to fight his way into the first team. He is costing the club £265,000-a-week for the duration of the loan.
And with Louis van Gaal also a huge admirer of young forward James Wilson, the former Atletico Madrid striker must take his chance when the opportunity arises to convince the Dutchman he still has a future at the Premier League giants.
Injuries have not helped his cause, with United's number nine having made just eight appearances this term.
A serious knee injury ruled him out of the World Cup finals in Brazil, and has continued to plague him throughout the early embers of his time in Manchester.
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He has scored just once - a winner against Everton in October - and reportedly has four months to convince Van Gaal that he is worthy of a permanent deal or face plying his trade elsewhere next season.
The form of Van Persie and Rooney has been integral to the club's recent run of six consecutive league victories, with the pair finally showing signs of a blossoming partnership that were absent during their first two years in the team together.
Wilson was preferred to Falcao for the emphatic battering of fierce rivals Liverpool on Sunday, and despite struggling is held in high esteem by all in and around Old Trafford.
Van Persie has overcome a difficult start under Van Gaal to score four goals in four games, with his crisp finish against Liverpool coming less than a week after his brace downed Southampton at St Mary's stadium.
Rooney is thriving in the role of captain and leader, and his opening goal against the Reds was a sixth in 12 league games for the season and another step towards Sir Bobby Charlton's record of 249 goals for the club.
The festive period is renown for being the most challenging stage of the campaign, and could represent the opportunity to Falcao to turn his fortunes around.
His cameo appearance against Liverpool showed indications of his sensational movement and thirst for goals, but it could be against Aston Villa on Saturday where he is let off the leash from the start.
A goal against Paul Lambert's toiling side could be the first of many, but he will need to start scoring soon if he is to have a future at England's most successful club.