Ex-England manager Steve McLaren has urged the Football Association to stamp out diving within the sport.
His rallying call comes as his Derby side prepare to host Chelsea in the Capital One Cup on Tuesday evening, with the Blues widely criticised for their antics in the routine victory over Steve Bruce's struggling Hull City at the weekend.
And ahead of the crunch clash at Pride Park, McLaren will be hoping no playacting derails his sides efforts to make the semi-finals of the tournament for the first time since 2009, where they were eliminated by Sir Alex Ferguson's Manchester United.
The controversial debate stems from the weekend's Premier League action, with Willian, Gary Cahill and Diego Costa all appearing to dive during the win over the Tigers.
Yellow cards were both dished out to Willian and Costa for their sins, but the failure to show Cahill a red card after he went to ground early in the second half after already being disciplined prompted Bruce to compare the dive to "something out of Swan Lake."
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The centre-back was also fortunate not to see red for a clumsy foul on Sone Aluko, and is expected to be taken out of the limelight for Tuesday's key quarter-final clash
McLaren is urging the FA to take retrospective action on players that dive, and believes it should have carry the same punishment as that of a red card.
"If people cheat and do wrong they have to suffer the consequences," he said.
"They do it in other things, so why not for diving or simulation? It can cost you a game.
"All we can do is beat the drum. It keeps getting mentioned for years now and still nothing's been done.
"The key thing is, we don't like it, it's in our game and it's very difficult for the referee to deal with.
"It's up to the authorities to do something about it and deal with it. It's in our game and it needs to be stamped out."
Jose Mourinho was coy when asked about his player's behaviour, but it is not the first time one of his teams have been criticised for perceived playacting.
Didier Drogba's first spell at Stamford Bridge was often marred by diving controversy, whilst full-back Branoslav Ivanovic was criticised for diving in the emphatic victory over minnows Maribor in the Champions League earlier this season.