Barcelona superstar Neymar has been done absolutely no favours by the most recent winner of Brazil's Miss Bum Bum competition, who has sparked a series of online rumours by hinting that she's dating the sensational striker on Instagram.
Miss Bum Bum 2014 herself Indianara Carvalho risked producing a social media meltdown with her post earlier this week, with an image included that featured her laying down in bed with a Barcelona shirt and sharing details on her lovelife.
Carvalho said: "I’m going back to Brazil with a sinking heart. You were the first man who made me feel different. I hope we can meet again here or anywhere else!"
All just a publicity stunt?
Now the cynics among you may well point out that Miss Bum Bum has just decided to get some free publicity by dangling the possibility out there that she's spent time with Neymar. If that's the case then you have to say it's worked a treat.
Neymar's status in Brazil means even the most speculative suggestion of a relationship with Carvalho will be poured over extensively, a saga that she's done little to dampen with a second Instagram post since.
Miss Bum Bum demands right to privacy
After receiving thousands of comments from fans demanding to know if Neymar was the man mentioned Miss Bum Bum finally responded, but only to share another salacious snap and tell people to mind their own business, although the Selecao star is mentioned.
Neymar has stayed silent on talk of boom time with Miss Bum Bum, and quite frankly who can blame him.