As we approach another January transfer window, Europe's top clubs are jostling for position at the head of the queue.
If and when top players become available, then the likes of Manchester United, Juventus, Real Madrid and Barcelona want to be first in line. And it's the Red Devils who are already posturing and laying down a marker as far as one player is concerned.
Before he left for Madrid, Gareth Bale had an interesting offer on the table from United, but chose to turn it down.
Already turned Red Devils down
The details of that contract, were he to have signed it, would've seen him financially made for life without the upheaval of living abroad, taking a new culture and style on board.
In the event, Bale opted to broaden his horizons and go for the latter, and when all is said and done, you have to say that he made the right decision.
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Champions League winner, a Copa del Rey triumph including scoring the magnificent winning goal against El Clasico rivals Barcelona, and playing a full part in sharing out the goalscoring duties alongside the two other members of the "BBC" - Cristiano Ronaldo and Karim Benzema.
United on the other hand suffered their worst season in decades and even failed to qualify for Europe.
What is value of Bale to United?
Louis van Gaal's task is a lot tougher than just restoring a proud institution back to the top of the Premier League tree, but the Dutchman appears to be going about things the right way and building a squad capable of challenging for honours.
Bale's skill set would obviously add value to an emerging United squad.
But of what value would that be to Bale personally? Going from the current, and prospective, European/World champions to a team that is a "work in progress" makes no sense whatsoever.
Real Madrid are the real deal. 21 successive victories tells us that, and Bale has played a full part. His place in the side is assured.
Playing alongside superstars
The only possible incentive for the Welshman to even consider a change would be for further financial gain.
But does he really want to swap playing alongside superstars every single week, in probably the best league in the world, for a weekly outing alongside players such as Marouane Fellaini and Ashley Young, with the greatest of respect to those players?
What's interesting at this point is Bale has still failed to distance himself from the rumours, allowing them to gather pace, and in some quarters credibility.
It's time for him to put such nonsense to bed once and for all.