Chelsea and Manchester United slip down Sport Social Media Index

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The social media gurus over at Umpf, in collaboration with Opta and William Hill, have put together their annual breakdown of the best social media accounts across British sport - and it's bad news for a couple of Premier League giants.

Manchester United and Chelsea were third and second respectively in 2013's Sports Social Media Index, but they've slipped down the pecking order. Chelsea have fallen all the way from second to 11th, while United fall out of the top three down to fifth.

It's not just a number-crunching mission either, as real humans actually trawl through the different Premier League accounts and grade the clubs based on key factors like engagement levels, multimedia content, use of vine, official apps and embedded tweets.

Obviously, the likes of Chelsea and Man United have loads more fans across Twitter and Facebook than Burnley or Southampton say, so each category was weighted to make it fair.

Which perhaps partly explains the somewhat surprising findings. After all, you'd expect the moneybags over at Stamford Bridge to invest in the best of everything - from training to players and managers, all the way down to catering and social media.

Apparently not the case though.

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What about last year's winners? Sorry Spurs have tumbled all the way from first to fifteenth. Losing Gareth Bale clearly affected the club's likes and shares as well as wins and losses.

So who's at the top?

Top performers

Well, putting the established Premier League elite to shame is newcomers Leicester City and Burnley. The promoted clubs sit first and second, with scores of 75.18 per cent and 65.07 per cent respectively (scoring is out of a possible 100).

Amy Byard, Social Media Account Manager at Umpf said: “Leicester City were promoted from the Championship to the Premier League in 2014 and, off the pitch, they upped their social media game, climbing from tenth to top this year.

“Not only does the club have a great breadth of social media channels – including official pages on Facebook, Twitter, Instagram, YouTube, LinkedIn, Vine and Google+ – but it’s shown a strong understanding of tailoring content to suit the platform on which it is hosted.

“It’s clear that there’s no ‘one-size-fits-all’ approach to social media from a department who are not just fleet-of-foot, but who have a very well-defined and well-planned social media content strategy.

“Finally, the club demonstrated significant growth across their social media communities – all-in-all the club is very much deserving of its top spot in the 2014 Sport Social Media Index.”

For more information on the Sport Social Media Index study, visit their website here. And do the same to find out where your club ranks in the standings…

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