Manchester United midfielder Juan Mata got caught up in an illegal drug scandal during Sunday's 0-0 draw with Tottenham Hotspur after American TV station NBC accidentally labelled the Spanish playmaker 'Marijuana Mata' during their live broadcast of yesterday's Premier League stalemate at White Hart Lane.
The 26-year-old's new nickname was picked up by eagle-eyed viewers across the Atlantic and swiftly spread across social media, much to the amusement of other onlookers desperate for some kind of entertainment to take their minds off an otherwise drab affair in north London.
It's the latest example of a growing number of bizarre subtitle department blunders that have gone viral on the internet thanks to the power of Facebook and Twitter, prompting a flurry of online memes poking fun at the major broadcaster's failure.
Such high-profile errors have become so commonplace that media watchdog Ofcom is set to publish a new report in 2015 in an attempt to crackdown and improve the quality of subtitles in the future.
Still, the incident gave 'Marijuana Mata' more airtime than his subdued performance against Spurs perhaps deserved, after the Red Devils ace drifted in and out of the game as the visitors struggled to break down Mauricio Pochettino's resilient side.
Louis van Gaal's men were far superior in the first-half, but failed to make their dominance count, missing a string of goalscoring chances. Mata's deflected free-kick - which came back off the post - was the closest that Manchester United came to finding a breakthrough, but the hosts had Hugo Lloris to thank that it remained all square at the interval.
The second-half was pretty non-eventful as both sides appeared happy to settle for a point in the middle of a busy Christmas schedule that sees United travel to Stoke and Tottenham host Chelsea in the next round of festive fixtures on New Year's Day.