Sky Sports pundit Alan McInally was left red-faced after accidentally swearing on live TV as he described David Silva's goal against Burnley on Sunday.
The Manchester City playmaker broke the deadlock at the Etihad Stadium in the 23rd minute with a well-taken swivel shot that squirmed underneath Clarets goalkeeper Tom Heaton, prompting the unexpected expletive from the burly Scot who was commentating on yesterday's Premier League encounter.
McInally acknowledged his mistake and quickly corrected himself after apologising to the viewers, but the blunder wasn't lost on his fellow panelists or presenter Jeff Stelling who struggled to keep a straight face as he tailed off to a commercial break.
The 51-year-old's slip of the tongue is the latest in a long list of gaffes that have become increasingly commonplace in one of the major sports broadcaster's flagship shows, highlighting the unpredictable nature of live television coverage - even when it's in a studio format.
Thankfully the incident was pretty much forgotten by the time the program came back on air, although footage of the moment McInally lost control of his lips has been doing the rounds on social media for those that missed the first viewing.
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McInally's match proved to be one of the more eventful games in the latest round of festive fixtures, after Manuel Pellegrini's side sacrificed a two-goal lead to draw 2-2 with Burnley.
The Citizens looked to be cruising to all three points when Fernandinho doubled their lead just after the half hour mark, but second half strikes from George Boyd and Ashley Barnes earned Sean Dyche's men an unlikely point yesterday afternoon.
Manchester City fans will rue missing the chance to close the gap on Premier League leaders Chelsea to one point after they were held to a 1-1 draw with Southampton at St Mary's.
Failure to win also meant a missed chance for the Chilean coach to oversee a club record tenth successive victory in all competitions, but attention will now immediately turn to the upcoming home clash against Sunderland on New Year's Day.
"It is a big opportunity to get two more points," Pellegrini was quoted saying by BBC Sport after the final whistle. "At half-time everybody would think the game was over but I always say it is never over until the last minute.
"Burnley's first goal was a mistake by the referee but once it goes to 2-2 we didn't have the legs to score. We were at home. That is an advantage but Chelsea and Manchester United also drew."