Saido Berahino is a name on everyone's lips, and as the young striker still continues to make a name for himself in the Premier League he has been the subject of a lot of criticism this weekend.
Berahino has managed to score eight goals in 20 games this season, carrying on from the five he netted last year in 32 games. On Saturday West Brom hosted Gateshead in the FA Cup, and Berahino didn't disappoint by scoring four classic poacher goals to set the Baggies on to beat the Conference side 7-0.
But what people are complaining about is the fact the 21-year-old didn't celebrate a single one of the goals he scored. He seemed content to show emotion, making it seem as though that there was no need to celebrate against a lower league side.
While in other games Steven Gerrard netted a brace in Liverpool's 2-1 win against AFC Wimbledon, to which he both celebrated, and Angel Di Maria ran towards the United fans after lobbing Yeovil Town goalkeeper Jed Steer in their 2-0 victory.
So why the criticism?
Berahino is still a young player making his name, just because there was no celebration doesn't mean pundits and fans should jump to conclusions, assessing that his attitude is poor.
Phil Thompson stated on Sky Sports that is was wrong for Berahino not to celebrate and that's why he shouldn't sign for Liverpool, because of his attitude. Then why did they sign Mario Balotelli? Probably the player with the worst attitude in world football.
To say this brings so much pressure and unneeded abuse towards a young player trying to score goals for a struggling team. The Englishman went through West Brom's academy before gaining experience on three loan-spells where he excelled and became a firm favourite with previous manager Steve Clarke.
The fact that he is English brings in another facet: the British press love to criticise their own, kicking them down when they are aiming for the stars. But we are definitely looking at a star. A player who smashed home the winner for West Brom last season at Old Trafford and has scored ten goals in 13 matches for England's Under-21s.
In views of my own I hope Berahino continues not to celebrate when he scores, just to put his critics in their place. West Brom host Hull City on Saturday and it will be Tony Pulis' first league game as their new manager, and in ways it is his job as well to not let this young player lose his head over ridiculous comments.
As there is no question he still has hunger for the game, it is just about not making such a huge issue about something so insignificant, and putting so much stick on a player who could potentially be one of England's future successors.