Crystal Palace manager Alan Pardew has turned his attention to acquiring the services of Liverpool striker Rickie Lambert in January, after missing out on Yaya Sanogo - the Arsenal outcast that looks set to join Ligue 1 outfit Bordeaux on loan for the rest of the season.
According to The Guardian, the new Eagles boss is ready to offer the England international an escape-route from Anfield after a disappointing first six months on Merseyside.
Lambert left Southampton to return to his boyhood club during the summer, but he's struggled to make any kind of impact in Brendan Rodgers's side having been limited to a bit-part role from the Reds substitutes' bench for much of the campaign.
Pardew was the man responsible for bringing the 32-year-old to St Mary's from Bristol Rovers in 2009 and he'll hope that will prove decisive in convincing the Liverpool flop to move to Selhurst Park in the mid-season window.
The Daily Star reports that Crystal Palace were originally interested in taking Gunners striker Sanogo on a short-term deal, but it looks as though the 21-year-old will return to his homeland for the rest of 2014/15, despite Arsene Wenger's preference for the Frenchman to secure regular football in the Premier League.
Pardew was appointed as Neil Warnock's successor in south east London last week after Palace finally reached agreement with Newcastle United over a compensation package for the 53-year-old's services.
His immediate task is to strengthen the squad he's inherited sufficiently enough to stave off the threat of relegation from England's top-flight, with the club currently placed precariously in 18th spot in the table.
Bringing in additional firepower is viewed as the number one priority for Pardew, and even after recalling Glenn Murray from a loan spell with Championship outfit Reading the former Magpies boss has set his sights on another attacking reinforcement in January.
Fraizer Campbell, Dwight Gayle, Marouane Chamakh and Kevin Doyle complete the list of existing striker options currently available, after veteran marksman Andy Johnson's short-term deal expired having made only one solitary appearance since rejoining Palace during the summer.
Lambert is the man that Pardew wants to sign this month, but Rodgers will still need convincing to part with him, even though he's made just ten starts for Liverpool since completing his £4.5 million transfer in June.