I hope I was not alone on New Year's Eve night and New Year's Day in finding the flood of social media comments about 'new year, new me' completely cringe-worthy, most people don't care. However, if there was one person who I wouldn't begrudge for posting something like, it would be Andy Murray.
The British no.1 suffered a horrific end to an already disappointing 2014 season when he slumped to an embarrassing defeat at the hands of Roger Federer at the ATP World Tour Finals.
He was roundly criticised in the aftermath, but the personal effects must have been worse for Murray when he considered his whole year.
NEW YEAR, NEW MURRAY
The Briton came into 2014 after the unimaginable high of winning his first Wimbledon title the year before. After breaking that hoodoo, anything was possible, he should have really been challenging for more whilst knocking on the door to be world number one - instead he exited the top ten at one stage.
He, above anybody else, has the right to look forward to this year. A lot is happening on and off-court.
Away from the sport, Murray is due to marry his long-term partner Kim Sears. Despite the seemingly constant look of gloom, I think those that know the 27-year-old better would realise that he is indeed very excited.
Maybe he will even start a family, who knows? - It seems to be the fashion with the top stars at the moment; Novak Djokovic is doing Roger Federer is doing it - everybody is doing it.
On-court, Murray has the chance the right some wrongs of the past few months. Unlike 2014, nobody really knows what to expect from him in 2015 - the weight of lofted expectations has certainly been lifted though.
He has a chance to show what he can do, starting with the Australian Open this month. He seems to be going for it.
After keeping fans updated of his grueling winter workouts on Twitter and Instagram, Murray has been training Down Under topless as he gets used to the harsh hot weather - and he looks in superb shape.
On his return to action in the Hopman Cup for Great Britain, alongside Heather Watson, Murray has looked refreshed and has shown glimpses of his best. He has even managed to have a bit of banter in the last few weeks on social media. Postings, happy or otherwise, were few a far between last season.
The United Kingdom needs a figurehead, it needs Andy Murray, lets hope that the number one is getting back to his best.