Switch on any WWE show right now and you are likely to see John Cena's ongoing battle with The Authority - the 'John Cena appreciation night' on this week's Raw a perfect example.
Cena's feud with Stephanie McMahon and Triple H has been the foundation of much that has gone on in WWE for the past several months and those involved have done their best to portray the hatred between each character.
Out of character
Today though John Cena drew the wrath of some WWE fans by sending an 'out of character' tweet in which he congratulated Triple H for his induction into the 2015 International Hall of Fame.
The move itself seems fairly innocent on the behalf of Cena who has worked with Triple H for a number of years as a pro wrestler.
That hasn't stopped some fans from criticism both Cena and the WWE for failing to stick to the storyline as we head into a crucial period in the WWE calendar.
Some examples of the infuriated responses John Cena received on Twitter this evening...
Social media struggles
The WWE have, in recent times, attempted to use social media as a tool for their top Superstars to continue their storylines off TV and away from the ring.
Just this week Dolph Ziggler took to his official account to unleash a rant against the WWE and The Authority after having been "fired" by McMahon and Triple H for his role in their Survivor Series defeat.
Clearly though with wrestlers also using Twitter to respond to fans and show their appreciation for the support they receive - as well as reacting to real life events - there is a blurred line that is threatening to ruin the hard work being done in the arenas.
While Triple H remains one of the most hated men in the WWE right now his honor today shows that he has been a credible servant to the company for well over a decade.
Others set to be inducted into the International Hall of Fame at a ceremony this March include former boxer Evander Holyfield, world powerlifting champion Ed Coen, Don Wilson (11-time Kickboxing champion), eight-time Ms. Olympia bodybuilding champion Lenda Murray and martial artist turned movie star Michael Jai White.