GiveMeSport are pleased to announce an improved user-experience for readers on mobile and tablet with the help of 51Degrees, the device detection and redirection development company.
With a growing global audience of over 300 million fans, as well as athlete-management service for over 150 clients, the importance of optimising the delivery of content was clear.
As the needs of GiveMeSport grew, the decision was made to upgrade from a Lite product to 51Degrees' Microsoft .NET version. The results have been fantastic for all parties involved.
"We have used 51Degrees for a number of years very happily. Although the Lite product continued to perform well, it became apparent that it was time to upgrade to their Premium option,” said Niall Hughes, Senior Website Developer for GiveMeSport.
"Differential advertising by screen size as part of our responsive design was essential and the Premium version of 51Degrees enables us to optimise and increase our tablet traffic by 300%, delivering tablet users a better experience that allowed us to target our tablet adverts against these users. This has increased tablet revenue by 40%.”
GiveMeSport’s work with 51Degrees has also helped speed up the mobile-specific and tablet-specific services offered to readers of the website, with high-performance responsive design the key to success.
That allows for a tailored experience specifically designed for each design, with 51Degrees allowing GiveMeSport to optimise for the best possible user-experience on each device.