Manchester United's reported £120million pursuit of Gareth Bale is a waste, because rivals Manchester City, Arsenal and Liverpool are chasing a much better player who would likely cost much less.
That is according to the president of Lyon, Jean-Michel Aulas, who believes the world's most expensive player has nothing on his club's star man Alexandre Lacazette, who has been setting Ligue 1 alight this season.
"What's the name of the Welshman at Real Madrid? I think Alexandre is a lot better"
Such form has not gone unnoticed and in reporting the quotes from French newspaper Le Parisien the Daily Express claim that all three of Arsene Wenger, Brendan Rodgers and Manuel Pellegrini have been keeping tabs on the forward.
In response to the increasing number of reports linking the Premier League trio with Lacazette, Aulas was asked how much it would take to get Lyon to sell. He not only rejected the idea, he suggested the 23-year-old was a better talent than the Real Madrid star and possibly even priceless.
"You can't put a figure on it. What's the name of the Welshman at Real Madrid? I think Alexandre is a lot better," was his response.
"But Alexandre doesn't have a price, so it's pointless thinking of one. Today, there is no positive response to a departure for Alexandre."
It seems a bit unlikely that any prominent official in football would not know who Gareth Bale is, but then these kinds of acts are necessary when trying to talk up your own players.
The Big Sell
Aulas' quotes, despite on the face of it being negative, actually sound like good news for Arsenal, Manchester City and Liverpool. Lyon are not in a great place financially and need to sell their best players if sizeable bids come in for them.
Lacazette has scored 19 goals in only 20 league games this season, which has fired his club to the top oft eh the table above the likes of Marseille and big-spending Paris Saint-Germain.
Meanwhile, Louis van Gaal is expected to be backed substantially in the transfer market by Manchester United and one of the Dutchman's reported targets is Bale. However, the report claims that the cost of the deal has been mooted for around the £120million mark.
This may actually be a good time for the Old Trafford club to launch a bid, as recent reports out of Spain have suggested Bale's 'greedy' play is testing the patience of Real Madrid. He was booed by the Santiago Bernabeu crowd last week for not passing to Ronaldo.