When a club spends upwards of £25million on a striker you have to ask yourself what it means for those already at the club, and Manchester City are no different.
The Premier League champions may be one of the richest clubs in the world, but even they can't go around spending that kind of money on a fourth choice front man.
That means their existing strikers will likely find their place in the pecking order renegotiated following the arrival of Wilfried Bony, who this week finally completed the most prolonged deal of this transfer window.
With Sergio Aguero having already struck 19 goals in all competitions this season, despite missing over a month of action through injury, his place as number one striker is safe.
However, the likes of Edin Dzeko and Stevan Jovetic may be questioning where they stand in the plans of boss Manuel Pellegrini.
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Since arriving at the Etihad Stadium in 2011 Dzeko has made himself a fans favourite with his vital goals from the bench, but life in Manchester hasn't been quite so rosy for Jovetic, who may now be concerned for his City career.
Having joined City last summer, Montenegro striker Jovetic has seen his Premier League career hampered by injury.
His constant battle against a number of niggling injuries has seen him make just 21 league appearances in a season and a half, with a return of eight goals.
Although never prolific during his fledgling career, Jovetic, and City, would have been hoping for a much better return given the number of chances created by the likes of David Silva, Samir Nasri and co. Now with Bony's introduction, the 25-year-old is likely to see his game time reduced further, even when fully fit.
One stumbling block for Jovetic is his style of play, which is all too similar to Aguero's for the duo to form a striking partnership, and when a decision has to be made Aguero will get the nod every time.
In Dzeko and Bony, Pellegrini has two strikers who offer him a genuine alternative to Aguero in that they can play with their back to goal and bring others in to play using their physical prowess.
While Jovetic's ability to receive the ball to feet in tight areas and create something out of nothing is impressive, it's also something that both Silva and Nasri are more than capable of.
Given his ability, it's no surprise that Jovetic has already attracted interest from other clubs who would have no doubt been keeping an eye on his situation at City. What may come as more of a surprise is City's reluctance to do business, with Juventus having had their offer of a January loan move rebuffed by Pellegrini.
It appears the City boss is keen to attack the second half of the season with four top class strikers at his disposal.
And while it's important to note that neither club nor player has expressed any desire to part ways, we just don't see this match up last much longer. Juve's approach being turned down may give Jovetic hope of a future at City, but in reality it's likely to just be a stay of execution for a man who we expect to return to Serie A by the time the 2015/2016 campaign gets underway.
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